Newly minted goblin citizen Guy Fieri has embarked on a culinary crusade, founding Flavortown colonies around the world. With each new settlement Fieri takes the title of Honorary Mayor, which no one has been able to stop him from doing.
"The world is hungry for flavor, man!" Fieri proclaimed, wearing a custom flame-patterned tunic of goblin leather. "And who better to deliver that flavor than the Mayor of Flavortown himself?"
Colonies have popped up from the frozen tundra of Siberia to the markets of Marrakech. Each blends traditional goblin cuisine with local ingredients.
"We're not just bringing goblin food to the world," Fieri explained. "We're making a Flavortown United Nations, united by funky ferments and righteous sauces."
The mission has faced skeptical local authorities, cultural misunderstandings and the occasional food poisoning scare. Fieri has met each one with the same enthusiasm, and in two cases the same sandwich.
"At first we were wary of these strange green creatures and their bizarre customs," admitted a chieftain in a remote Himalayan village. "But after tasting Guy Fieri's yak butter and fermented yak milk smoothie, we knew we had found a kindred spirit. We are still finding it, in fact. It comes back up."