GNN EXCLUSIVE

Aldi: The Grocery Store That Kidnapped Me (in a Good Way?)

Published: November 27, 2024 at 3:00 PM

I plan my groceries. I make lists. I budget two hours. Last Tuesday, on a whim, I tried the Titusville Aldi instead.

I barely parked before a smiling employee put a cart in my hands. The first shock was the lack of choice. My usual store has fifteen pasta sauces. Aldi had two. My goblin brain, which hoards on instinct, short-circuited.

Before I could panic, another cheerful employee steered me through a maze of brands I had never heard of. Spätzle for $1.99. A block of cheese. Kettle chips. A jar of truffle oil, because why not.

Then the checkout, where the cashier scanned faster than I could count, and the total came to $48.72 for three weeks of food. I had to pay a quarter for the cart, which as a goblin I respect deeply. I tried to keep the quarter. They were ready for that.

I drove home feeling abducted by friendly aliens disguised as a supermarket. Maybe we don't need fifty toothpastes. Maybe less choice is good.

I'm going back Tuesday. I'm bringing my own quarter, and a spare.

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