The paranormal cooking show Grubberies, Gobl-ins and Gruel has become a global phenomenon, and its star, the astral projection of Guy Fieri, has become the face of the Goblin Nation.
The show has shattered ratings records with humans, goblins and even a few curious pixies, who say they watch it ironically. Its blend of humor, horror and haute cuisine has turned skeptics into fans of goblin gastronomy.
"We knew we had something special," gloated producer Grungle Gristle, who left the Reykjavik bar for television last week. "But it's like the whole world suddenly developed a taste for fermented slime and roasted grubs."
Flavortown restaurants report a surge in business. Goblin chefs, once on the culinary fringe, are being hailed as visionaries.
"Goblin cuisine is finally getting the recognition it deserves," said Chef Gurglesplat, whose Oozing Gurgler eatery now has a two-week wait. "The whole world is waking up to the fact that goblin cooking is downright gourmet."
Even the Council of Elders, initially skeptical of the paranormal premise, now calls the show a powerful tool for national pride.
"Guy Fieri, even in astral form, has done more for the Goblin Nation than any embodied goblin could ever dream of," declared Elder Gnarltooth. "We look forward to many more seasons. We have not told him about the thing."